Deep Space
#050507
Brand Kit
Private intelligence with a calm, capable edge.
Orion is a personal AI assistant for iPhone that runs fully on-device. The brand should feel focused, modern, trustworthy, and technically sophisticated without becoming cold or corporate.
Core Colors
The Orion palette is built from near-black depth, soft high-contrast text, and luminous purple accents that signal intelligence, privacy, and imagination.
Surface
#111116Elevated Surface
#17171FPrimary Text
#F7F5FBMuted Text
#AAA5B2Orion Purple
#A548DBPurple Light
#C777F0Orion Dark
#351C3CSignal Blue
#5468FFLogo And App Icon
The icon is the most recognizable Orion asset. Treat it as a product mark, not decoration.
Clear Space
Leave at least one quarter of the icon width around the mark. Avoid crowding it with text, heavy frames, or dense UI.
Backgrounds
Use the icon on dark, neutral, or softly purple surfaces. Preserve contrast and avoid noisy image crops behind it.
Minimum Size
Keep the icon at 32px or larger in digital layouts. Prefer 96px and above for press, store, or feature placements.
Design Style
Orion's interface language is borderless, quiet, precise, private, and premium. It should invite deep thought without visual noise.
Visual Mood
Dark-first, borderless, spacious, and luminous. Use subtle glass, soft depth, and gentle purple emphasis for moments of intelligence.
Shape Language
Prefer filled surfaces, soft shadows, and clean negative space over outlined containers. Product pages can use soft app-like rounding.
Imagery
Show the real app, real screens, and clear product states. Avoid generic AI imagery, abstract mascots, and busy sci-fi scenes.
Typography
Use Apple system fonts to stay native to iPhone and keep the brand feeling fast, familiar, and high-quality.
Quietly capable. Radically private.
Display type should be confident and compact. Body copy should stay plainspoken, warm, and specific, with enough room to breathe on dark backgrounds.
Messaging
Lead with privacy and usefulness together. Orion is not just safer; it is capable, available offline, and personal.
Short Description
Orion is a private AI assistant for iPhone. Chat, write, take notes, and explore ideas with an AI model that runs entirely on your device.
Voice
Calm, direct, optimistic, and technically credible. Say what matters plainly. Avoid hype, vague productivity claims, and fear-based privacy language.
Key Phrases
- 100% on-device
- Works offline
- Truly private
- Private intelligence, on your iPhone
- Quietly capable
Product Screens
Use screenshots to ground the brand in the real Orion experience: private conversations, writing, notes, and focused exploration.
Usage Notes
Do
- Use real product visuals. Let the app screens communicate capability and trust.
- Keep layouts focused. Favor strong hierarchy, concise copy, and generous spacing.
- Keep the design borderless. Separate content with spacing, contrast, surface color, and depth instead of outlines.
- Use purple intentionally. Reserve accent color for primary actions, links, labels, and key product moments.
Avoid
- Overpromising AI outcomes. Keep claims grounded, specific, and believable.
- Cloud-first language. The privacy story is local, offline, and on-device.
- Visual clutter. Skip busy gradients, generic tech stock imagery, and decorative noise.